farzal.ecommerce.spring2008.iba.khi.pk

It was pleasure to interact with all of you during my recent visit to IBA. First of all, I’d like to thank Farzal for inviting me. Secondly, please accept my apologies for a little late follow-up as I’m still traveling.

Following are some of the areas I touched upon during my presentation:

- Importance of Internet from Pakistani Perspective:
+ Over 1 billion Internet users globally spending 30% of their time online (Internetworldstats.com, 2007 & Jupiter Research, 2004)
+ 26% increase in global Internet advertising spending from 2004 to 2005 (Zenith Optimedia, 2005)
+ More than 1 million PC’s sold in Pakistan in 2006 with 20% YoY growth (Bearing Point & PSEB, 2006)
+ Around 12 million Internet users in Pakistan (Internetworldstats.com, 2007)
+ Pakistan Internet usage trends: Attached.
+ Google.com.pk traffic trend estimate @ http://www.alexa.com/data/details/traffic_details/google.com.pk?site0=google.com.pk&site1=geo.tv&site2=dawn.com&site3=waridtel.com&site4=apniisp.com&y=r&z=3&h=400&w=700&range=3y&size=Large

- Google Trends & Keyword Research:
+ Google Pakistan Zeitgeist @ http://www.google.com/intl/en/press/intl-zeitgeist.html#pk
+ Google Trends @ http://www.google.com/trends
(you can compare upto 5 terms separated by commas; can also select geo-location)
+ AdWords Keyword research tool @ https://adwords.google.com/select/KeywordTool
(you need to register for a free AdWords account before going to this URL)

- Google AdWords (Paid Search & Internet Marketing):
+ Main AdWords website @ http://adwords.google.com/
+ AdWords product overview [PDF] @ https://adwords.google.com/select/AdWordsOverview.pdf
+ AdWords advanced reference guide [PDF] @ https://adwords.google.com/select/library/adwordsreferenceguide.pdf
+ IMPORTANT: AdWords official textbook [PDF] @ http://www.google.com/events/business_educators/files/MarketingAndAdvertisingUsingGoogle.pdf
+ AdWords learning center @ http://www.google.com/adwords/learningcenter/
+ AdWords industry knowledge center @ http://www.google.com/intl/en/ads/metrics.html
+ AdWords global success stories @ https://adwords.google.com/select/success.html
+ AdWords local success stories:
> B2B Export: Cotton Socks Indenting: RY International: http://www.cottonsocks.com.pk/
> B2B Local: Software Development & Consulting: LumenSoft: http://www.lumensoft.biz/
> B2C Local: Online Shopping: Shophive: http://www.shophive.com/
> B2B Global: Google Qualified Internet Marketing Consulting: Bramerz: http://www.bramerz.pk/

- Google AdWords Professional (GAP) Qualification:
+ Qualified individual certification website @ https://adwords.google.com/select/ProfessionalWelcome
+ Requirements for an individual certification @ https://adwords.google.com/support/select/professionals/bin/answer.py?answer=12241&hl=en_US

- Tracking & Audit @ http://www.google.com/analytics

- Google Apps for your Domain (GAfyD):
+ Getting started with Google Apps @ http://www.google.com/a/
+ Google Apps overview presentation @ http://services.google.com/apps/resources/overviews_breeze/Apps/index.html
+ Google Apps administrator training material @ http://www.google.com/support/a/bin/answer.py?answer=67785
+ Guide to a successful Google Apps deployment @ http://www.google.com/support/a/bin/answer.py?hl=en&answer=67774

- Other Interesting Products:
+ Share your videos & rich content with Google Youtube @ http://www.youtube.com/
+ Share your thoughts & view with Google Blogger @ http://www.blogger.com/
+ Monetize your content with Google AdSense @ http://www.google.com/adsense/
+ Google products list @ http://www.google.com/options/ (Don’t forget to try: Alerts, Desktop, Earth, Orkut, Picasa & Docs)
+ Google search features @ http://www.google.com/help/features.html (e.g. Calculator, Currency Converter, Definitions, etc.)
+ Google advanced/refined search tips @ http://www.google.com/intl/en/help/refinesearch.html

Anxious to explore further and would like to try Google AdWords to promote your blog or website? Let me know and I’d send you a free $25 coupon (conditions apply).

I hope I’ve listed all items/products we discussed. Please let me know if I missed out on anything.

Thanks & best of luck with marketing your e-commerce website in Pakistan!

Badar Khushnood
Pakistan Country Consultant
Google Inc.

M: +92.300.8486070
E: badar@google.com
E: badar@badar.com.pk

written by badar \\ tags: e-commerce, Google, marketing, online, Pakistan, promotion, website

We’ve had a great series of lectures, starting with RFID and its use in creating efficient supply chain. This was followed by a great lecture from Badar from Google. And then today’s lecture on one of the most (in)famous dot com failure, webvan. We will be a couple more of these in next couple of lectures, before moving on internet advertising and SEO.

The files from these lectures are under files. What ever data I receive from Badar on his presentation, I will post them under lecture 15 in files section.

I’ve also posted 3 case studies (as a separate link next to Files). One is against the use of RFID to solve the airline baggage problem. The other 2 are for webvan, one written at the time of launch, and the other at the time of their bankruptcy.

written by Farzal (Admin) \\ tags: Google, RFID, supply chain, webvan

We will be having a guest lecture (Badar Khushnood, Google evangelist in Pakistan). He will be coming at 8:30am so please be on time

The subject of his presentation would be monetizing information based businesses, specially in Pakistan. This presentation will tremendously help you in short term with your projects, and in medium term about giving you case studies of information based businesses in Pakistan which depend on e-marketing.

There is also come e-marketing event at IBA City Campus being arranged by some student event committee? It is supposed to be on Tuesday evening arranged by Noman and Mariam? If someone has more details, please send them my way.

You can look up Badar’s profile at:

http://www.linkedin.com/in/badar

written by Farzal (Admin) \\ tags: Badar Khushnood, e-commerce, E-Marketing, Google